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FineArtViews Newsletter
Straight Talk about Art, Marketing,
Inspiration and Fine Living
For Artists, Collectors and Galleries
(and anyone else who loves art)
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No Substitute for
Good Customer Service
by Clint Watson
TODAY:
My
wife dragged me to the mall for clothes shopping Saturday (for her).
After an hour of following her around the women's casual section,
serving as her personal valet, personal stylist, and assistant, I had
amassed a huge pile of pants, shirts, sweaters, and skirts which she
intended to try on. . . .
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Thursday, August 30, 2007
San Antonio, Texas
IN THIS ISSUE
* No Substitute for Good Customer Service
* Focus, Revisited
* COLLECTOR'S DISCOVERY SALON
See the latest works by our artist members!
* The Bookshelf
* From the FineArtViews Blogs
The Latest Ruminations from our artist members.
* Focal Point: lexicon
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No Substitute for Good Customer Service
By Clint Watson
Dear {{FirstName}},
My wife dragged me to the mall for clothes shopping Saturday (for her). After an hour of following her around the women's casual section, serving as her personal valet, personal stylist, and assistant, I had amassed a huge pile of pants, shirts, sweaters, and skirts which she intended to try on. As I struggled with this massive load of designer garments, an angel of mercy appeared. "can I help you with those?" asked, Fran, salesperson and customer service representative.
I looked to my wife for guidance, "sure" she said, "Where can I try these on?"
"right this way," Fran replied, "we have a large dressing room over here....and a sofa for you" she said to me with a wink.
Fran wasn't kidding. Two large sofas awaited me. "Come back next week she added, we're adding a plasma TV ...and cable!"
Fran proceeded to bring additional pieces to show my wife, while I enjoyed the relaxation. I also enjoyed the fact that I was earning "credit" for helping my wife shop, while in reality, Fran was doing most of the work.
"How long have you two been married?" Fran probed.
"10 years"
"You must be joking!...you two can't be older than 25." Fran responded, closing the sale.
"We love you Fran", we thought as the checkbook came out....
My wife mentioned yesterday that she wanted to go back and do some more shopping.....perhaps I'll "forget" to bring my checkbook this time....
What does this have to do with art?
Simply this: I sincerely pray that each artist reading this has someone like Fran showing his or her artwork. Have someone visit your galleries anonymously and be sure that they're delivering Fran-level customer service. If you sell your own work, be sure that you deliver Fran-level customer service. If you don't have that kind of personality, perhaps you should hire someone who does, especially if you have a retail location.
Sincerely,
Clint Watson
Software Craftsman and Art Fanatic
Editor's Note: Each day we republish selected comments from the previous day's article. If you would like to share your thoughts, artwork and views with thousands of artists and collectors, be sure to post a comment on today's article at the following link. To be considered, be sure to provide your comment through the link NOT by simply replying to this email. Make sure to comment before the end of the day to be considered for inclusion in tomorrow's newsletter:
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http://fineartviews.com/429
Focus, Revisited
Ellen Breedlove Davis Wrote:
Even after my last bit of creative energy has been used, I find that I
can clean brushes, stretch paper or tint a canvas in preparation of the
next day in the studio.
The last thing to do is turn my current painting toward the door I will
use to enter the studio in the morning. It's the last thing I see as my
day in the studio ends and the first thing I see as my morning begins.
http://ellenebreedlovedavis.com/
More Comments:
http://fineartviews.com/428
All Past Issues:
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The Bookshelf:
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FOCAL POINT: lexicon
lexicon - A dictionary, especially of the terms of
a particular profession or subject. (This word has provided the last half of the
title ArtLex.) Lexicography is the work of writing a dictionary.
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This article appears courtesy of FineArtViews.com by Clint Watson, a free email newsletter about art, marketing, inspiration and fine living for artists, collectors and galleries (and anyone else who loves art) .
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Essays by guest authors reflect the opinions of the authors only and do not necessarily reflect the opinions of Clinton B. Watson or FineArtViews.
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