...Straight Talk About Art, Marketing, Inspiration and Fine Living

Refining the Art of the Free Giveaway

Click Here to Post a Comment



To Unsubscribe Click:

http://fineartviews.com/d/%ID%


 
Fine Art Views by Clint Watson
ISSUE #110 - Daily Edition -
(Sponsored by FineArtStudioOnline)
 
FineArtViews Newsletter
Straight Talk about Art, Marketing,
Inspiration and Fine Living

For Artists, Collectors and Galleries
(and anyone else who loves art)
 
 
 
Refining the Art of
The Free Giveaway
by Clint Watson
TODAY:  

We've been proponents of the "free giveaway" or "ethical bribe" method of marketing for some time.  But today we've come across a new idea that is so clever that we wish we had though of it.  The idea is to give away a "digital edition" and we give credit to ArtNewsBlog to mentioning this marketing technique as practiced by Hazel Dooney (warning - if you visit Hazel's site, her images are fairly sexually explicit.  We are focusing here on a marketing technique, not on the art itself.) . . .

 

IF YOU WISH TO UNSUBSCRIBE, CLICK THE FOLLOWING LINK:
http://fineartviews.com/d/%ID%

 

Wednesday, October 17, 2007 
San Antonio, Texas

 
IN THIS ISSUE

* Refining the Art of the Free Giveway

* Don't Worry about Google...Too Much, Revisited
* COLLECTOR'S DISCOVERY SALON
  
See the latest works by our artist members!

* The Bookshelf

* From the FineArtViews Blogs
   The Latest Ruminations from our artist members.
 
* Focal Point:  xanthic or xanthine
 

== Highly Recommended ==

Find Out About Tomorrow's Masters Today

Announcing:

Informed Collector
 Free Daily Briefs about Today's Finest Artists

Estimated First Issue Sending: October 23rd

A new service from the writers of FineArtViews, Informed Collector will provide art collectors with what they need - information: a daily focus on artists they need to know about and other art collecting information. . . all in an quick to read format.

Free Sign Up For Informed Collector:
http://informedcollector.com



Art by Marsha Robinett
Today's Selected Commenter



http://www.marsharobinett.com/

YOUR artwork could be pictured here tomorrow
just comment on today's article before midnight,
and your artwork could be in front of thousands of people
tomorrow.



Refining the Art of the Free Giveaway
By Clint Watson

Dear {{FirstName}},

We've been proponents of the "free giveaway" or "ethical bribe" method of marketing for some time.  But today we've come across a new idea that is so clever that we wish we had though of it.  The idea is to give away a "digital edition" and we give credit to ArtNewsBlog to mentioning this marketing technique as practiced by Hazel Dooney (warning - if you visit Hazel's site, her images are fairly sexually explicit.  We are focusing here on a marketing technique, not on the art itself.)

Now the idea of a free download is nothing new, but it has fermented in our mind and we think we now can present you with a pretty viable plan for marketing utilizing this idea.  What Hazel has done is offer a high-resolution digital image of one of her works and called it an "ink-jet/laser media unlimited edition" which is a clever "artsy" term meaning "print it yourself."  This is brilliant because it addresses some concerns that many artists have: 

1. Solves Copyright Issues
First, this idea puts the artist back in control of the downloading and licensing.  Instead of trying to install those annoying right-click disablers to "protect" her copyright, Hazel has taken a clear stance and said "you can download it and print it as much as you want, but the image is still copyrighted and is mine." 

2. Virtually Free to Produce
Secondly, and more importantly in our opinion, it solves the cost issue.  The problem with free giveaways has always been the cost.  As a "starving" artist, how can you justify giving away a print when it costs you money just to produce even a small print?  For a lot of artists, the giveaway idea was difficult, but a digital download?  That doesn't cost you anything.

3. High Perceived Value
But is a digital download really a print?  Won't clients think it's just a gimmick?  Before today, I would have said yes.  However, this is where Hazel hit upon a simple and brilliant solution.  Her download page reads, " For those of you who would still like to have Hazel's 'real' signature, along with an authenticating stamp, on the work's verso, you can send your print of the image along with an adequately sized, stamped, self-addressed envelope to the studio."  You see...brilliant.  Hazel is giving away signed editions at essentially no cost to her.  Most people won't send the print in for a signature, and those who do?  Those people are gifts.  If someone goes to your web site, downloads an image, prints it out, and sends it (at their expense) to your studio for signing, then let me tell you:  that person is a hot prospect.

4. Ways to Improve the Idea
We think there are a couple of ways to improve this idea.  Mainly, the idea could be a better marketing tool if access to download the high-resolution image was granted in exchange for the visitor signing up for the artist's email list.  That way, you would know who downloaded the image.  A variation might be to allow the download without registration, but require the person to register on your site to get the signature.  Another variation might be having one "digital edition" available that does not require registration, but let people know that registering gets them access to several more digital editions that are available exclusively for your web site's "members."

What if you were to combine this idea with your print advertising and promote the free giveaway in your print ads?  We suspect your site visitors would go up dramatically.

Sincerely,

Clint Watson
Software Craftsman and Art Fanatic


Related Posts and Pages:

How to Advertise in Art Magazines (FineArtViews/Clint Watson)

Complimentary Marketing (FineArtViews/Clint Watson)

Hazel Dooney's Web Site

Free Art Print from Hazel Dooney (ArtNewsBlog)

Prince and the Art of Monetizing Free Stuff (Art Print Issues/Barney Davey)

Prince and Free-Flowing Intellectual Property (ArtBizBlog/Alyson Stanfield)



---------
This article is reproduced with permission.
Copyright 2007 - Clint Watson.

To get more of Clint Watson's insights into art, marketing, inspiration and fine living, check out his blog at:

FineArtViews Blog by Clint Watson:
http://www.clintwatson.net

---------
    Editor's Note:  Each day we republish selected comments and artwork by artists who comment about the previous day's article.  If you would like to share your thoughts, artwork and views with thousands of artists and collectors, (not to mention getting a valuable inbound link to your website) be sure to post a comment on today's article at the following link.  To be considered, be sure to provide your comment through the link NOT by simply replying to this email.  Make sure to comment before the end of the day to be considered for inclusion in tomorrow's newsletter:


    A chance to get your views and web site featured in tomorrow's letter:

    http://fineartviews.com/468


    Don't Worry About Google . . . Too Much, Revisited

    Marsha Robinett
    Wrote:

    Clint,
    I read your newsletters religiously, and have tried to incorporate the advise you have been so generous to give.

    Todays article about the value of Google vs the value of Links is something I can personally give testimony too!

    In the past you have said to garner links from other artists who's work you admire...so I did. In the beginning I looked for artists of the same quality and medium as myself...I sat back and monitored my site. Traffic increased but not substantially.

    There were three internationally successful pencil artists whom I admired greatly. They had very few links on their sites to other artists and I thought as an artist I was probably to unknown and insignificant. But since I had prepared a standard letter to use for my link requests, I sent each a copy...they each looked at my site and to my surprise added my link to theirs. I was overwhelmed beyond words to have received the endorsement of these three internationally known artists.

    It's the words "QUALITY LINKS" that I want to emphasize. The first links that I added to my site were an important step, and they are all very good artists...but these three links from internationally known artists have more than trippled the traffic to my site...they have truly proven to be invaluable.

    For me, they are "the repeat traffic and referrals that no one can take away".

    As usual Clint, your advise is right on the money.

    Great Advise,
    Marsha

    More Comments:
    http://fineartviews.com/467
     
    All Past Issues: 



    Make Your Opinion Count!

    If you would like to comment or share your own opinions, additional information or observations to this or other issues, please do so. Just click visit the link below:

    http://fineartviews.com/468



    COLLECTOR'S DISCOVERY SALON:


    See the latest artwork by artist members of our sister site,
    FineArtStudioOnline:
     
     

    The Bookshelf:

    Convenient links to books recently discussed in FineArtViews:

    The Artist-Gallery Partnership
    A Practical Guide to Consigning Art:
    http://fineartviews.com/offers/crawford.asp

    Business and Legal Forms for Fine Artists:
    http://fineartviews.com/offers/crawford1.asp


    The Practice and Science of Drawing

    by Harold Speed:
    http://fineartviews.com/offers/speed.asp

    The Road to Excellence

    by K. Anders Ericsson:
    the Acquisition of Expert Performance in the Arts and Sciences, Sports, and Games
    http://fineartviews.com/offers/ericsson1.asp


    Duct Tape Marketing

    by John Jantsch:
    http://fineartviews.com/offers/jantsch1.asp


    Fill Your Oil Paintings with Light and Color
    by Kevin Macpherson:
    http://fineartviews.com/offers/macpherson1.asp





    From the FineArtViews Blogs:


    Web Traffic Driver #7: Offline Advertising by Clint Watson
    http://fineartviews.com/blogs/1670
    (FineArtViews Blog
    by Clint Watson)
    Posted: 10/17/2007 4:41:33 PM

    test by test
    http://fineartviews.com/blogs/1669
    (Sharon Hergenrother Fine Art)
    Posted: 10/17/2007 4:09:25 PM

    Critical Mass by Filomena de Andrade Booth
    http://fineartviews.com/blogs/1668
    (Filomena de Andrade Booth)
    Posted: 10/17/2007 3:19:31 PM

    Commissioned Painting by Ruth Housley
    http://fineartviews.com/blogs/1667
    (Ruth Housley Fine Art)
    Posted: 10/17/2007 10:27:15 AM

    Kadampa Meditation Center by Joann
    http://fineartviews.com/blogs/1666
    (Joann Wells Greenbaum
    Fine Art)
    Posted: 10/17/2007 9:27:56 AM

    Want your blog posts to appear here? Sign up for a website at FineArtStudioOnline and start blogging!
    http://data.fineartstudioonline.com/ref.asp?promo=FAV74A

     

      -- Highly Recommended --

    "You Don't Have to Be a Webmaster
    to Have a First Class Website"


    "Thank you for the excellent service you have created for artists. I have received scores of compliments on my website.

    More importantly, my work is now reaching people around the globe; I have been contacted by galleries in England and France as well as artists and collectors from as far away as Australia and South Africa.

    Your templates have allowed me to have a first class website with very little work. It is easy to upload images and to maintain the website...and I didn't have to become a webmaster to learn how to do it.I couldn't be more pleased!"

      - William A. Schneider, OPA PSA


    YOU can have an easy and professional web site too

    Get more details and your Free 90-day trial:

    Visit our website:
    www.FineArtStudioOnline.com


    Click "Sign Up", Use Promo Code FAV79C

     

    FineArtStudioOnline
    Easy Artist Websites (and Blogs) with Marketing Help



    FOCAL POINT:  xanthic or xanthine

    xanthic or xanthine - (pr. ZAN-thək) Of, relating to, or tending toward a yellow color. "Xanthic" has its roots in the Greek word "xanthos" which means "yellow." "Xantho-" and "xanth-" are prefixes which also mean yellow.

    Want More FineArtViews Right Now?

    Visit Clint's Blog for his latest unconventional thoughts about art, marketing, inspiration and fine living!

    http://www.clintwatson.net



    -- Advertisement --

    How to Make a Living as an Artist

    You have been told that it is impossible to make a living as an artist, but it is not!

    It is already being done. I'm Colin Ruffell and I have been doing it for many years, and so have my inner circle of friends and colleagues. We share our secrets here with you in my book, 'How to make a living as an artist'.

    Facts:
    * You could be a full time professional artist, like me with forty years in my studio, and still going strong!
    * You could be published worldwide.
    * You could have regular exhibitions of your work in many countries on five continents.
    * You could have international sales of your work grossing about half a million dollars a year.
    * You could be your own boss, as an artist, and enjoy the good life.
    * Like me.


    "Hi Colin, Thank you from the bottom of my heart. I finally for once in my life after reading the majority of your book, I finally feel like I have a sense of direction now. I love the way your are very straight forward and funny. I have tried to read other business books and talk to other artists, but no one has given me a solid game plan. I have been lost for 31 years. Thank you for helping find my way."

    JD California USA

    Learn More about How to Make a Living as an Artist:
    http://fineartviews.com/offers/ruffell


     

    ABOUT FINEARTVIEWS
     
    DO WE SELL ART?
    FineArtViews is a Free email newsletter.  We do not sell art or have a commission structure with any of the artists discussed in this publication. If you wish to purchase art by any of the artists featured, we will assist you in contacting the artist or the artist's gallery representatives. 
     
     
    DO YOU OWN A GALLERY? WANT YOUR EXHIBIT FEATURED HERE?
    If you're a gallery and would like us to mention an upcoming exhibit or to consider a particular artist, please email us.  We don't guarantee inclusion but we are all about sharing with the art industry so would like to know about it.

    Republish FineArtViews Insightful Content on
    your own website, blog or enewsletter free of charge!
     
    You may republish your favorite articles from FineArtViews without charge. Use of this material without adhering to ALL of the following instructions is a violation of copyright laws:

    Republishing our articles is simple. You must include attribution of the author(s) and the following short paragraphs (everything between the dashed lines), in the same font size and visibility as the article:

    ----------------------------------------------
    This article appears courtesy of FineArtViews.com by Clint Watson, a free email newsletter about art, marketing, inspiration and fine living for artists, collectors and galleries (and anyone else who loves art) .
     
    For a complimentary subscription, visit: http://www.fineartviews.com
     
    -----------------------------------------------

     Suggest FineArtViews to a Friend:
     
    If you would like to suggest FineArtViews to a friend, please point them to:
     
    Tell them to click the "Join" link.  
     

    Have a Question for Clint? 
     
    FineArtViews welcomes your questions, thoughts and comments.  Send them to:
     
     
     

    The Fine Print:
     
    This copyrighted material is published here by permission of its sole author, Clinton B. Watson, except as noted otherwise.
     
    As law-abiding citizens who wish to comply with our republic's anti-spam laws  (unlike actual spammers), we offer our postal address below:
     
    FineArtViews.com
    PO Box 700534
    San Antonio, TX 78270
     
    Thanks for your friendship.
     
    If you liked today's newsletter, please forward it to a friend, if you didn't like it, feel free to forward it to your enemies ;-)

    Essays by guest authors reflect the opinions of the authors only and do not necessarily reflect the opinions of Clinton B. Watson or FineArtViews.

    The inclusion of an ad in FineArtViews does not constitute an explicit endorsement. It means that, as far as we know, the product is not a rip-off. When we really endorse something, we'll tell you explicitly in an editorial piece. Otherwise, view these ads the way you would commercials on TV or display ads in the back of your favorite magazine. Check them out. Make a decision. If you donít like it, ask for a refund.

    © Copyright 2007 Clinton B. Watson - ALL RIGHTS RESERVED. 
     

    TO UNSUBSCRIBE, CHANGE YOUR EMAIL ADDRESS, or Change any other preferences regarding your subscription to Fine Art Views, visit the following link:
     
    Unsubscribe or Change Your FineArtviews Preferences:
    http://fineartviews.com/d/%ID%