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Straight Talk about Art, Marketing,
Inspiration and Fine Living
For Artists, Collectors and Galleries
(and anyone else who loves art)
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Compliments are Opportunities
by Clint Watson
TODAY:
If you are like most, when you receive a compliment, you look down at your shoes, shuffle your feet, get a little blushy and stammer something like, shucks, it was nothing. . .
Noteable Links for Artists, Week of 2/3/2008 in Review
Alyson at the Art Biz Blog brings us Resources for finding your art career and life visions:
"a vision for your art career can help you find your path and keep you from making poor or outright wrong decisions."
Dan, over at Empty Easel asks, To Watermark or Not to Watermark?
"[Watermarking] ... pretty much screams "I don't trust you" to anyone viewing your art. (And don't EVEN get me started on websites that disable the right-click to prevent people from saving images to their computer. . .)"
Sylvia White brings us 5 Facts Artists Have To Face To Succeed In Business
"Think about it...what are the things you think you need to accomplish before you consider yourself successful? Believe it or not, there are some artists that couldn't care less about selling their work. Their primary definition of success is to be able to push the limits of their own creativity, leaving their studio with the sense of satisfaction, accomplishment and the enthusiasm to return to another day of work. Others consider success the ability to gain recognition from their peers and eventually be seen as having made a positive contribution, from an art historical point of view."
Seth discusses this brave new world of Permission Marketing
"Permission is like dating. You don't start by asking for the sale at first impression. You earn the right, over time, bit by bit"
Barney Davey brings us 5 Ways to Market Your Art Direct
"I have said it before, but believe it bears repeating. Artists ought to be developing their own direct revenue streams with collectors. Easy to say, harder to do. But when you consider the traditional means are not nearly as robust as before, it provides extra impetus. Here are some ideas for how that might work . . ."
Paul Dorrell shares some ideas regarding Where to Show if you're not Yet in a Gallery
"Please understand, displaying in venues such as these doesn't make you look less credible. You're in the process of establishing a following and collectors. Any appropriate venue is fine. After all, a gallery will look on you more favorably if you've sold several works than if you haven't."
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Compliments are Opportunities
by Clint Watson
Dear {{FirstName}},
John Jantsch of Duct Tape Marketing writes, "If you are like most, when you receive a compliment, you look down at your shoes, shuffle your feet, get a little blushy and stammer something like, shucks, it was nothing."
Well don't.
He goes on to say, "... this is the perfect time to ask for and receive a testimonial, a lead, new business or a referral. You don't have to fall all over yourself acknowledging how smart you are. You can seize the day tastefully by simply being prepared to suggest that your client might know someone else who would like these kinds of results."
It seems to us that this is perfect advice for artists. Next time you're at a show and someone compliments your work, especially someone who has purchased the work, ask for a referal or a testimonial.
It could be as easy as, "That's very nice of you to say....you know what would really help me out is if we could put that in writing for use on my web site."
Most people are delighted to help out artists and a referal or testimonial is an easy way to do that.
For John's complete article, or more Duct Tape Marketing insights, visit the Duct Tape Marketing site.
Sincerely,
Clint Watson
Software Craftsman and Art Fanatic
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This article is reproduced with permission.
Copyright 2008 - Clint Watson.
To get more of Clint Watson's insights into art, marketing, inspiration and fine living, check out his blog at:
FineArtViews Blog by Clint Watson:
http://www.clintwatson.net/blog
This Article First Appeared at the Following Location:
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Editor's Note: Each day we republish selected comments and artwork by artists who comment about the previous day's article. If you would like to share your thoughts, artwork and views with thousands of artists and collectors, (not to mention getting a valuable inbound link to your website) be sure to post a comment on today's article at the following link. To be considered, be sure to provide your comment through the link NOT by simply replying to this email. Make sure to comment before the end of the day to be considered for inclusion in tomorrow's newsletter:
Art by Adan Lerma
Today's Selected Commenter
YOUR artwork could be pictured here tomorrow
just comment on today's article before midnight,
and your artwork could be in front of thousands of people
tomorrow.*
(*If you a right-click disabler on your images, we will select a different artist to feature, as it is too much trouble to display the image)
Determine What You Want From Your Art Career, Revisited
Adan Lerma Wrote:
it was this type of self definition of one's goals that led me to finally quit fighting to separate my two dominant art passions, painting and poetry
i write poems and i paint pictures and i've done both for many decades; and it was silly to try to fit into the idea/mold that one must present only one face to succeed
when my self definiton of success changed at the beginning of this year to include both endeavors, i began to finally gain the kind of satisfaction i'd been seeking
my other art interests, music, dance, and movies, i expect to remain secondary, except when i'm in the middle of enjoying one or more of them :-)
it's also ironic that i'd just this week begun fleshing out an essay for my website detailing why and how so openly presenting both art forms is so important to me
lori's part 1 article of "defining your personal goals" is a welcome binder holding together my emerging thoughts about "my arts"
thank you much,
adan
www.adanlerma.com
ps - alyson's "think about this" point,
"The flip side of being extremely focused on a single goal is missing what might be a better path for you when you cross it...." was another remarkable binding re-inforcement in my thinking of what is success for me
thanks again
More Comments >>
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