Fine Art Views Daily Newsletter
ISSUE #199 - (Sponsored by FineArtStudioOnline)
Straight Talk about Art, Marketing, Inspiration and Fine Living
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Sell More Art and
Enjoy Life by
Encouraging Engagement
by Clint Watson
TODAY:
To experience art marketing success, to sell more artwork, to become a microcelebrity . . . what you truly need with your prospects is ENGAGEMENT. . .
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Thursday, April 24, 2008
San Antonio, Texas
Latest Ruminations from Clint's Blog
New!
Save Money and Generate Buzz on a Shoestring Budget
In this 50-minute audio, recorded as part of the 2008 smARTist Telesummit, you will learn:
* How other artists are getting creative with their finances, their venues, and their self-promotion
* How you can apply creative promotional ideas from other artists
* 10 principles for generating buzz (why do it? when? how? and some guidelines)
* Why teaming with a nonprofit might be a good idea and how to do it
* Low-cost/no-cost ways to start generating buzz now
* Bonus: You'll hear me respond to the artist who wanted to know how to drive traffic to her Web site and blog
These amazing stories come from a chapter in my book, I'd Rather Be in the Studio! The Artist's No-Excuse Guide to Self-Promotion. But they are added to and expanded on. And I walk you through a process to help you come up with ideas for generating your own buzz.
Order now and you'll also recieve this recording:
How to Tap Into Daily Actions to Accomplish Your Goals.
Available on CD or as MP3 download. Includes a transcript of my presentation.
Save Money and Generate Buzz on a Shoestring Budget Details:
Today's Sponsor:
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What is engagement?
Yaro Starack of Entrepreneuers Journey defines engagement this way:
"Engagement means that [your fans] are not only entertained and informed, they come away truly benefiting from your output. Their life has been enhanced in some way and they want more. . .This is about more than just attention. This is prolonged focus leading to action. It’s not easy to cut through all the information on the web and grab attention and it’s even rarer for people to be so compelled that they take an action just as a result of reading your words. . . Not only do you elicit an action, but that action is a cry for more. You’ve managed to convince this person through the content on your blog, that you are someone they can respect, who has authority about a topic and has done something that they want to emulate."
Are your Prospects Engaged?
1. Are your clients regularly emailing you and letting you know how your artwork has changed their lives?
2. Are people on your email list replying to your emails with praises about your artwork and/or your writing?
3. Do people email you with all kinds of questions, especially long detailed questions?
4. When you attend art shows do you have a little mini-following of devoted fans?
5. Do you find people linking to your blog or website unsolicited?
6. Do you run across people talking about your artwork in online forums?
7. Are you bombarded with requests to teach workshops, participate in exhibits or show your work in new galleries?
If you answered "yes" to any of these questions, you have some engagement happening. The more engagement you have, the better positioned you are for promoting your artwork down the road.
Quality Trumps Quantity
"Clint Watson is doing as much,or more for modern American artists as the Medici family did for 15th century Italian artists. My only personal regret is not being computer savvy enough to take advantage of everything that he has so carefully and comprehensively crafted for our encouragement, marketing and networking. Clint, you have not only inspired my drive to be more prolific but also my determination to learn to use all the tool that you have so graciously offered. Thanks, A.G. Blankenship"
I'm truly blessed and humbled by A.G. words. As I read them, I experienced an "aha moment" that opened my eyes to the fact that . . . yes, my daily work makes a difference in the world . . . to at least one other person. When you experience that "aha moment" for yourself, you'll realize that you are truly engaging your prospects....that you are truly participating in the Collector Courtship.
How to Encourage Engagement
Most of what I write in this space teaches you how to "encourage engagement." But here are a few general principles:
1. Alyson Stanfield says, you must choose the right words and entice your prospects.
2. Be visible, by Going Where the Collectors Are.
3. Drip, drip, drip messages to your prospects continuously by sending email newsletters, blogging, and mailing postcards.
4. Make sure you have quality "products" . . . in your case artwork to satisfy your followers when they're ready to take your relationship to "the next level" and make a purchase.
In upcoming posts, I'll be expanding upon this theme and giving you more specific ideas, tools and resources to continue your Collector Courtship.
Sincerely,
Clint Watson
Software Craftsman and Art Fanatic
PS - I really want to know how you engage your prospects!
Please, leave a comment and share what has worked for you. You might just make a difference in another artist's life, simply by sharing one idea . . . . and making a difference in someone else's life is a wonderful feeling. Isn't that why you create art in the first place?
Related Pages and Posts
Engagement: The Magic Ingredient You Need For Success Online Today (Yaro Starak / Entrepreneur's Journey)
1 vs. 100 (Clint Watson / FineArtViews)
Become a Microcelebrity (Clint Watson / FineArtViews)
Arley Blankenship Fine Art (A.G. Blankenship)
Entice Me (Alyson Stanfield / ArtBizCoach.com)
Where the Collectors Are (Clint Watson / FineArtViews)
Drip, Drip, Drip goes the Twit (Seth Godin / Seth Godin's Blog)
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This article is reproduced with permission.
Copyright 2007-2008 - Clint Watson.
To get more of Clint Watson's insights into art, marketing, inspiration and fine living, check out his blog at:
FineArtViews Blog by Clint Watson:
http://www.clintwatson.net/blog
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Editor's Note: Each day we republish selected comments and artwork by artists who comment about the previous day's article. If you would like to share your thoughts, artwork and views with thousands of artists and collectors, (not to mention getting a valuable inbound link to your website) be sure to post a comment on today's article at the following link. To be considered, be sure to provide your comment through the link NOT by simply replying to this email. Make sure to comment before the end of the day to be considered for inclusion in tomorrow's newsletter:
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just comment on today's article before midnight,
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Convenient links to books recently discussed in FineArtViews:
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Want more FineArtViews?
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http://clintwatson.net/blog
-- Highly Recommended --
Make Sure Your Website Doesn't
Drive Art Collectors Away!
11 Essential Elements of Every Artist Website
The Artist's Guide to Creating a Website that Really Works
by Clint Watson
This e-book will tell you (or your web designer) exactly what to do to make sure when art collectors visit your art website that they enjoy the experience...instead of leaving annoyed.
Your website is you "home base"…your "hub." - where you and your collectors "meet" online.
You need to make sure that your website includes certain information and features that art collectors have come to expect.
I've been marketing art since 1989 and have managed various online art marketing sites since 1996 . . . I've learned what works, what doesn’t and what art buyers expect. This e-book represents a compilation of the most important elements and best practices that should be included on every artist’s website.
In this 39 page e-book that every artist must read, you'll learn:
1. What art collectors expect from an artist website
2. Why you need to avoid Flash
3. How to set up your website for maximum success
4. How to avoid annoying your and driving awaysite visitors
5. The best way to write your artist biography page
6. How to design your site properly for search engines
7. Much, much more!
If you're working with a web developer, no problem! The e-book also includes a checklist for web developers that you can simply hand your web guru and say, "make sure my site has everything on this list."
Listen to what one artist recently told me about our marketing advice:
"We have always tried to incorporate your ideas about adding substantive content on our web site and blog. Recently we sold a $3,000 painting because we had followed your advice. . . Thanks for your helpful marketing advice."
- Artist, Tommy Thompson
Get Your copy of 11 Essential Elements of Every Artist's Website:
http://fineartviews.com/resources/elements
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This article appears courtesy of FineArtViews.com by Clint Watson, a free email newsletter about art, marketing, inspiration and fine living for artists, collectors and galleries (and anyone else who loves art) .
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