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Google Alone is NOT Marketing

by Clint Watson

I've become slightly dismayed because of increasing communication from artists who focus too intensly on their Google ranking to the detriment of other, more important, marketing methods.  Yes, believe it or not, there are ways to market your work that don't rely on search engines....and this is coming from a web guy! Consider this:  Your site can disappear from Google (or drop in the rankings for a given search term) overnight, for unexplicable reasons and without warning.  Why? Here is what Kevin J. Delaney wrote in the Wall street Journal yesterday: Among the most common reasons for unpredictable changes in rankings are frequent updates [...]

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